{"title":"Activity Toys","description":"","products":[{"product_id":"sensory-hanging-squares-birth-to-12-months","title":"ETTA LOVES SENSORY HANGING SQUARES","description":"\u003cp\u003eThese squares hold babies' focus and keep them calm, whilst also helping them learn to see. Our set of three reversible sensory hanging squares give babies something genuinely worth looking at wherever they are - pram, car seat or play gym. Each square has a different pattern on each side, so as babies' vision develops over their first year, there's always something new to engage with. A mirror, crinkle and rattle add sound and reflection into the mix. Attach to your pram, car seat or play gym to keep little eyes engaged and learning wherever you are. \u003cbr\u003eEach set includes: 1 x Fern (front) + Sycamore (reverse) with gentle rattle | 1 x Chequers (front) + Illusion (reverse) with crinkle | 1 x Dalmatian (front) + Mirror (reverse) for reflection and fascination * Designed by visual experts\u003c\/p\u003e\n\u003cp\u003e* Reversible - 5 patterns + mirror in one set, evolving as your baby grows\u003c\/p\u003e\n\u003cp\u003e* Adjustable velcro loops attach securely to pram, car seat or play gym\u003c\/p\u003e\n\u003cp\u003e* Mirror, crinkle and rattle for multi-sensory engagement\u003c\/p\u003e\n\u003cp\u003e* Made for Mums Silver Award 'Best Baby Shower Gift'\u003c\/p\u003e","brand":"Etta Loves UK","offers":[{"title":"Default Title","offer_id":63967826477433,"sku":"ELTO001","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/4943\/5513\/files\/2a4849b3eda1b46cf8c5899a9abd03123866ea070faa7d528505ea67e55d064d.png?v=1783969708"},{"product_id":"sensory-flashcards-with-positive-affirmations-suitable-from-birth","title":"ETTA LOVES SENSORY FLASHCARDS WITH POSITIVE AFFIRMATIONS","description":"Our sensory flashcards are an easy and portable way to bring sensory play into your day - and with affirmations on the back, you'll be reminding yourself what an amazing job you're doing too.\n\nPack contains 12 unique scientifically designed sensory flashcards with affirmations, plus 1 card with usage ideas and infant vision facts.\n\nFeatures rounded corners, to protect little eyes, and baby safe inks, to protect little tummies.\n","brand":"Etta Loves UK","offers":[{"title":"Default Title","offer_id":63967828083065,"sku":"ELFC001","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/4943\/5513\/files\/628de09845ce3e8a587ebea56e48271553e07bfc133dfc5db62808200ffa1682.png?v=1783969710"},{"product_id":"colour-changing-bath-book-suitable-from-birth","title":"ETTA LOVES COLOUR CHANGING BATH BOOK","description":"\u003cp\u003eBring an extra dose of magic to bath time, or play time, with our new Colour Changing Bath Book, part of our collaboration with artist Camille Walala. Watch the colours magically appear when exposed to water. Wow your baby in the bath, or let older children explore with a paintbrush (or a sponge or their finger) and some water. This clever and stunning bath book supports tiny eyes with it's scientifically designed shapes and patterns, and motor skills are developed through using a paintbrush or fingers through the control of movement.\u003c\/p\u003e\n\u003cp\u003eSuitable from birth.\u003c\/p\u003e","brand":"Etta Loves UK","offers":[{"title":"Default Title","offer_id":63967828541817,"sku":"ELCW007","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/4943\/5513\/files\/b8f0533bdca6b3d5037c9bb98da53d776858d9aaa4675574943335c18b6e516a.png?v=1783969718"},{"product_id":"sensory-grasp-ball-suitable-from-birth","title":"ETTA LOVES SENSORY GRASP BALL","description":"\u003cp\u003eOur Sensory Grasp Ball features our Dalmatian pattern, precisely designed to support your baby's developing vision and capture their attention from birth. As your little one grows, it evolves with them. From early visual curiosity to kicking, grasping, throwing and chasing, it builds strength, coordination and confidence every step of the way. Its segmented shape makes it easy for tiny hands to hold, while a gentle central bell introduces cause and effect learning - 'when I move, something happens'. It's joyful discovery through sensory play. Made from organic cotton and finished with a handy loop for easy attachment to a pram, car seat or baby gym, it's calming and endlessly engaging.\u003c\/p\u003e","brand":"Etta Loves UK","offers":[{"title":"Default Title","offer_id":63967828869497,"sku":"ELTO002","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/4943\/5513\/files\/ec671cbaa741995c927d3f06a5170eda72a566b111be18b1beff4908c381b2e8.png?v=1783969721"},{"product_id":"nicu-bonding-squares-6-pack-designed-for-nicu-babies","title":"ETTA LOVES NICU BONDING SQUARES","description":"\u003cp\u003ePack of six supersoft sensory muslin bonding squares in our high contrast black and white Love Heart pattern. Designed to the millimetre using the latest research on preemie baby vision and scaled alongside our consultant orthoptist (expert in infant vision) to support vision from prematurity to around two months old. The bonding squares support connection by having one kept against a parent’s skin, and the other in the baby’s incubator, and then they are swapped regularly. The scent transference between the parent and child has been proven to be beneficial for developing a bond even when separated, enabling extremely poorly babies to connect with the smell of their parents and be comforted by it. “This amazing product offers a beautiful olive branch of hope, comfort and connection during a time of exceptional hardship. These squares facilitate the very earliest seeds of bonding, through sensory experience of first touch and smell. The importance of which cannot be overstated for families at the most vulnerable time in their lives.” Christina Axton, Junior NICU Sister. Pack includes six small black and white muslin squares in our exclusive Love Heart design, drawn by four incredible children who started their life in a NICU.\u003c\/p\u003e","brand":"Etta Loves UK","offers":[{"title":"Default Title","offer_id":63967829393785,"sku":"ELHE001","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/4943\/5513\/files\/1c1a0a2b38c531c657bb97464ad246e9f605107886b52f5d46b476ee44f61c0f.png?v=1783969726"},{"product_id":"etta-loves-x-liberty-reversible-sensory-strip-birth-to-12-months","title":"ETTA LOVES x LIBERTY – Reversible Sensory Strip","description":"\u003cp\u003eTwo Liberty patterns, one year of visual support. Fairford Shadow on one side for birth to 4 months, Wharfedale Meadow on the other for 5 months onwards. Attach to the pram for calm journeys, stand up during tummy time to encourage head lifting, or place around the changing mat to keep little eyes engaged. Lightweight, padded and machine washable. Folds into a changing bag. A design-led gift that does more than look beautiful.\u003c\/p\u003e\n\u003cp\u003e* Reversible: two Liberty patterns, two developmental stages\u003c\/p\u003e\n\u003cp\u003e* Birth to 12 months\u003c\/p\u003e\n\u003cp\u003e* Machine washable\u003c\/p\u003e\n\u003cp\u003e* Designed with infant vision experts\u003c\/p\u003e","brand":"Etta Loves UK","offers":[{"title":"Default Title","offer_id":63967829557625,"sku":"ELLB005","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/4943\/5513\/files\/abe208d8ccf5216445276592ec9284f799a0167adae5976ec4477e858fb099b6.png?v=1783969728"},{"product_id":"mentari-kitten-on-wheels","title":"Mentari Kitten On Wheels","description":"\u003cp\u003eKitten on Wheels by Mentari. This is a wooden hand held toddler toy shaped as a kitten with 4 wheels, to push along the floor or surfaces.\u003c\/p\u003e\n\u003cp\u003eProduct Size: 11x5.5x10.5cm \u003c\/p\u003e\n\u003cp\u003eSuitable for Ages 6+ months\u003c\/p\u003e\n\u003cp\u003eDesigned in the UK\u003c\/p\u003e\n\u003cp\u003e*Well-made wooden toys designed for everyday play and everyday learning.\u003c\/p\u003e\n\u003cp\u003e*Made using sustainable woods with long-term manufacturing partners.\u003c\/p\u003e\n\u003cp\u003e*Supports skill development, coordination, and independent play including STEM.\u003c\/p\u003e\n\u003cp\u003e*Clean, simple designs with clear play value and broad age appeal.\u003c\/p\u003e","brand":"ThreadBear Design UK\/EU","offers":[{"title":"Default Title","offer_id":63968428327289,"sku":"MT7105","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/4943\/5513\/files\/765a05ec2bed69999e4c1ff3ec00848c6b6a2ef6dee40876cbab93a010d310c2.jpg?v=1783977939"},{"product_id":"mentari-stacking-kitten","title":"Mentari Stacking Kitten","description":"\u003cp\u003eStacking Kitten by Mentari\u003c\/p\u003e\n\u003cp\u003eThis stacking kitten toy comes with a base peg and 4 coloured removable pieces. Decorated with a kitten face motif.\u003c\/p\u003e\n\u003cp\u003eProduct Size: 6 x 2.5 x 11.5\u003c\/p\u003e\n\u003cp\u003eSuitable for ages 12+ months\u003c\/p\u003e\n\u003cp\u003eDesigned in the UK\u003c\/p\u003e\n\u003cp\u003e*Well-made wooden toys designed for everyday play and everyday learning.\u003c\/p\u003e\n\u003cp\u003e*Made using sustainable woods with long-term manufacturing partners\u003c\/p\u003e\n\u003cp\u003e*Supports skill development, coordination, and independent play including STEM.\u003c\/p\u003e\n\u003cp\u003e*Clean, simple designs with clear play value and broad age appeal \u003c\/p\u003e","brand":"ThreadBear Design UK\/EU","offers":[{"title":"Default Title","offer_id":63968428753273,"sku":"MT7102","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/4943\/5513\/files\/a9809838a1df42e3db7df4b3267cfaf4f2480b6557211279abaab47154693483.jpg?v=1783977947"}],"url":"https:\/\/lotusandbumble.com\/collections\/activity-toys.oembed","provider":"Lotus \u0026 Bumble","version":"1.0","type":"link"}